Head of Brand Strategy México | Twitter
With more than 12 years of experience in the Advertising and Marketing industry, Martín has made a career working in communication strategies in the areas of creative, digital, and experiential marketing, being a strategist for McCann Erickson, Strategy Director for Ogilvy & Mather, Director of Strategy for DDB, and General Director of Strategy for Global Geometry, department that he structured from scratch.
Martín has also been Director of the Strategy program at the Brother Creative School in Colombia. His work has been awarded with 14 Effie Colombia awards and a Grand Effie Latam. He has also participated in cases awarded with gold, silver and bronze respectively in Cannes, Clio and Ojo de Iberoamérica advertising festivals.
At present, Martín is one of the strategists with more experience in the construction and strengthening of brands, through strategies that come from the deep knowledge of the brand, the consumer, the market and the environment in which each of them it develops. Since 2015 Martín has become part of the Twitter team in Latin America.